B2B advertisers should be regularly promoting their services to future buyers.  This doesn’t mean you need to have a regular advertising schedule for your business if you don’t service the general public, however, using local radio will help you grow awareness of your company, build trust and make you a familiar name before you're needed by other businesses! Scarborough reports that AM/FM stations reach 85% of all business decision makers weekly. More than podcasting, streaming, satellite, TV, print, etc.